Can we see something new in convention?

Henry Swanzy
Planning and art direction of a photographic series to capture Henry Swanzy furniture within an abstracted domestic setting. Consistent use of foliage provides colour, scale and drama; whilst emphasising a ‘natural’ presence within the controlled studio environment. Resulting images strike a balance between conceptual / practical, inspiration / documentation, and emotive brand / physical product.

Contextual imagery

Pollyfox rectangle

Pollyfox bench

Pollyfox oval

Bareppa

Conker

Behind the scenes

Extracts from planning document

Foliage being prepared

Foliage waiting to be used

Foliage being prepared

Foliage being selected and Colour tests

Preparing Bareppa for the shoot

Credits

Photography by Ben Mostyn.
Floristry and flower styling by Amanda Taffinder.

At Guild of Sage & Smith
we know design can help
to overcome any challenge;
be it commercial, social
or environmental.

By uniting discovery with
craftsmanship, we help
our clients to frame problems
and devise solutions.