RODI Tool

Design South West
Research, planning, branding, design and delivery of an online app for use by designers and their clients. RODI Tool helps measure Return on Design Investment, and demonstrates the benefits of putting time and money into good design.
www.roditool.co.uk

Introductory video

Brand identity

Logo system

Branding workshop

Promotional website

Tool UI—key visuals

Tool homepage UI

Tool setup UI visual

Tool dashboard UI visual

Behind the scenes

User journey map

Data flow

Goal and measures planning

Colour palette

Recording the voice-over for the promo video

Credits

UX/UI planning input from Andrew Couldwell.
Tone of voice and copywriting consultancy by Rob Self-Pierson.
Programmed by Buzz Interactive.